Online pharmacy or e-pharmacy is rapidly growing business sector in India. With everyone intertwining themselves to the internet use, access of online pharmacy has become lot easier. Online pharmacy is not only serving public, it’s also associated with the increasing profit margins of the pharmacist. Due to its tremendous benefits, there is a pool of Start-up Companies competing to reach heights.
Earlier, in India, less attention was paid to this sector of business. However, with continuing demands from the operator of e-pharmacies, government have finally considered making official decisions regarding the functioning of e-pharmacies. Back in 2017, there were only few online pharmacies. However, till date, one can see the network of e-pharmacies established all over the country.
Few key points to sustain the increase in business profit and save money:
1. Less staff:
Compared to offline pharmacies, online pharmacy require less pharmacist. This reduces the salary to the employees and thus, save money.
2. No need of premises:
To open an online pharmacy, all you need is to have a good-designed website with attractive features compared to offline pharmacy. It’s almost difficult to start your offline pharmacy in overly crowded areas thereby lowering chances of increase in business. Offline pharmacy also requires extra expenditure for maintenance, power bill, and salary of employees. Therefore, this is the best feature of online pharmacies.
3. Good platform for promotion:
When compared to offline, online pharmacy can be promoted on wide scale. Due to the widespread use of network, it can be promoted over different states, different areas. Google Ads, social media platforms, blogs can actually make your website stand out and increase your customers.
4. Collaborate with trusted pharmaceuticals:
This increases the trust of customers based on the brand of drugs. Popular brand of drugs intensifies the popularity of the online pharmacies. Thus, adding to the upsurge in profit margin and business. Trust 3MEDS- online medicine store in India to buy genuine medicines.
5. Having rare medicines:
Usually, people feel shy to buy certain medication from offline pharmacies. This shortcoming can be made as plus point to the online pharmacy by promoting these medicines on the website. For example, medicines related to the illness of men, women can be advertised on the website to gain attention.
6. Giving a descriptive detail of drugs:
This forms the important part to gain the trust of customers. Displaying up to date details regarding composition, uses, side effects and alternatives give rough idea about the drug they are buying. This, not only make the online pharmacy stand out but also serves upper hand in comparison to offline pharmacy.
7. Having a license:
Even though it’s hectic to obtain license, it will never go in vain. This gives your business a solid stand in matter of law and order and prevents your business from unnecessary allegations. Thus saving your money from court cases later.
8. Make your site as easy as possible;
Having an easy placement of order, verifying prescription, proper payment, and delivery system, easy search options, categorization of drugs in website draws understanding of the website among the customers. It also provides handiness to the customers.
9. Quick delivery of orders:
Current generation lacks patience. Therefore, quick service is a boon to the profit of the business. The more you delay, the more customers get irritated. Mention the exact time within which the order is delivered for customer not to wait for it. Adopt for delivery charges free shipping. Best Online Pharmacy in India with 24*7 service.
10. Have a feedback system:
This serves as a testimony to your services and reliance among the customers. Make use of email, phone call or online contact form. A good rating of website always stand out in internet. Therefore, make sure you get positive feedback.
11. Keep eye on new drugs in market:
People tend to buy popular products. Therefore, having them in your online stores gets extra attention to your website.
12. Buy goods from authenticated pharmaceuticals:
Shipping of expired drugs, or poor quality drugs will have negative impact on your business. Therefore, make sure to deliver good quality drugs to the customers.
CONCLUSION:
Medicine forms an integral part of our lives. Be it a spring, monsoon, summer or winter, medicines is always sought after by people. Plan your business according to the rules, and regulations laid by the government to achieve success in this sector. Avoid illegal practices. Always ask for prescriptions for certain drugs such as Schedule H and Schedule X drugs. Make proper calculations before setting up the online pharmacy. Have special offers and discounts to attract more people. Have an app for your pharmacy like 3MEDS- best medicine app in India. Be dedicated and have patience. “Patience is always bitter, but the fruit is sweet.”